How to be a good parent Annotated Bibliography Example | Topics and Well Written Essays - 750 words

How to be a good parent - Annotated Bibliography Example Make a schedule of their children, so that they can become responsible and confident in their future. For example, you have to make a habit of your children to do breakfast, lunch and dinner on time and complete homework in time. Play time should also be managed by the parents. In this book, writer tells the readers the ten basic principles to be a good parent. For example, writer tells parents should not be too strict and lenient. Parents should behave well in front of children because children learn behaviors from parents. Parents should be involved in their children lives so that they can judge what changes are occurring in their lives such as involvement in their likable sports, schools and friends etc. Parents should make rules and tell the boundaries of limits to their children so they can become responsible and stable minded person in the future. Give them independence and respect to their decisions, so that they can become respected and confident person in the life. In this book, writer focused the young parents rather than the experienced parents. He focused the young parents, because they are inexperienced and they do not know the behaviors of children properly. It is taught that in certain age such as in between 2 to 16 years, children’s behaviors are same. Then young parents should have knowledge to tackle with their behaviors. Young parents are inexperienced and they cannot understand the changing which is taking place in their children and what are the reasons behind this. Then this book has provided the information to tackle with these changing of behaviors of children effectively. Kerr, M., & Stattin, H. (2000). What parents know how they know it, and several forms of adolescent adjustment: further support for a reinterpretation of monitoring. Developmental psychology, 36(3), 366. In this book, writer told that observation is the most important thing for the children’s development

Concepts of Disaster Myths in Disaster Research

Concepts of Disaster Myths in Disaster Research Disaster myth is one of the most component in disaster research. Disaster myth is a significant part of disaster research. It not only contains important characteristic of this field but also affects other element in disaster research. It merits the attention of many researcher. To have a deep understanding of disaster myth, a broad view of disaster research should be taken into account. Definition: The issue of devising a definition or assessing consensus on a definition plays an important role in not only theoretical but also empirical research. In Handbook of Disaster Research, Ronald W.Perry’s What is a disaster is a prominent research in dealing with this issue. He argued that in regard to definition, he tried to recount the efforts to define disasters by social scientist, instead of seeking a new definition. In this paper, he clarified the problem of definition by specifying its type, purpose, and audience. First of all, he set the type of definition as an area of study, not a concept, although these two dimension are not clearly separable. Therefore the definition that he proposed will address concerns of paradigm and do so by identifying critical features or characteristics of disaster (Perry, 2007) – which is categorized as real definition, more appropriate to define an area of study. Since disaster will always mean many things to many people, and the desc ription will serve many different purposes – thus there will be many definitions (Perry, 2007). He narrowed the scope of definition by following Quarantelli’s research to explain the definition under social scientist’s angle. Hence, the important aspects need to be concerned when defining disaster research is the social context and tradition. He divided disaster definition research into 3 main areas: the first is the classical approach, second is hazards-disaster tradition and the last is explicitly socially-focused tradition. In the first part, with the most prominent representative scholar as Fritz, who proposed a definition of disaster in 1961 and its impact has remained until recent time, the main characteristic of disaster definition is dealing with social order disruption (Fritz’s therapeutic community is a significant example) and the emergent norm thinking. The main image of disaster in these research is negative consequences. It was manifest on the definitions that were presented in the first three definition published (by Wallace, Killian and Moore) and also the following empirical researches. Until recent time, there are still many scholar follow Fritz’s premise, but they has added some variance to it. Through these researches, he claimed the evolution in classical approach of definition in contem porary disaster research. These research was inspired by Fritz’s definition, but they also focus more on the process, adaption and change in disaster, as a cycle of adjustment from the disruption of â€Å"non-routine event†. The second area of disaster research is captured from hazards perspective. As its name, despite the fact that they may be concern about social and other aspect, the main focus is still the target agent. In this perspective, disaster is viewed as an extreme event that arises when a hazard agent intersects with a social system (â€Å"the human use system†) (Perry, 2007). Although this approach is cticized as paying too much attention to the environmental aspect of disaster and neglecting or not giving enough attention to social aspect, it is still considered as an attempt to define disaster and provide a new angle to explore the field. The classic elaborations of this approach is Burton, Kates and White. From the basis of hazards-oriented studies, until now, research direction of hazards scholar slightly moved from what might be considered an â€Å"agent centered† approach to a greater focus on vulnerability (Perry, 2007). The scholar started to add the social nature as w ell as social consequences in their studies. It has gradually moved to vulnerability, the social side of research, in spite of hazard origins. As can be seen from the development of this approach, disaster research should be examined first at it social side. It led to the third approach: socially-focused approach. This third tradition see disasters as a social phenomenon. This definition has roots from classical approach and is developed as the changing focus of hazards approach from agent centered toward vulnerability. This premise focuses mainly on social origin of disaster. Some scholar must be mentioned is Barton, Quarantelli, and Dynes. They have published their typology of disaster. For example Barton used his typology to address the cross-classified dimensions of scope (national, regional, segmental, local) by concentration of time (Perry, 2007). He emphasized the focus of the studies is on social dimensions of events, not the events themselves. In Quarantellli’s typology, disaster (1) are sudden-onset occasions, (2) seriously disrupt the routines of collective units, (3) cause the adoption of unplanned courses of action to adjust to the disruption, (4) have unexpected life histories designated in social space and time, and (5) pose danger to valued social objects. This definition has been followed by many scholar, as can be seen from literature. Although it has root in classical period research, it has added it significant features and developed much more further. Another approach to define disaster in socially-focuses direction is focus on cross-national or cross-cultural aspects. It emphasized the social structure of the definiton. In brief, these scholars see the definition in social relations angle. The 2 things that make it different from classical period approach are it characterizes disaster as a social disruption that generated from social structure and might be remedied through social structural manipulation s (Perry, 2007); and social structure can be seen as social change â€Å"analytically frozen at one point in time† (Quarantellli, 2005a, p.340). By listing up the 3 main areas of disaster definition approaches, in the end, author tried to assess levels of consensus between them. He emphasized on Quarantelli’s paradigm of disaster research with two main ideas as follows: disaster are social phenomena, and disaster is rooted in social structure and reflects the processes of social change. This paradigm again reiterates that event itself is not yet a disaster, it have to based on social aspect. Furthermore, it lead to the vulnerability aspect. Beside this, another consensus is the magnitude of disaster should not be measured by the losses of people or property, but by the failure of the normative or cultural system. It also showed the consensus of issue of resilience. The consensus of social disruption and emergent norm thingking has still remained. Finally, effort on defining disaster also focus on its social time and space rather than physical time and space. Meanwhile, there are also disagreement about these definition, as what kinds of characteristics should be included, the problem of taxonomy, and other issues. In an efforts to solve the problem of categorizing, Quarantelli (2005a, p333) distinguished disasters, catastrophes and crises. Boin , Stallings, and Rosenthal differentiated disasters and crises. As Quarantelli aruged, attention should be paid for classification systems. The taxonomy is the significant issue that researchers need to deal with in order to effectively examine disaster phenomena. In the end of the paper, researcher proposed agenda for future research. Here again he reminded reader of how important the role that definition plays in the field. There are many of empirical work, but conceptualization still remains unsolved. Lacking of this important point, the field will be fulled of individual research but without a systematic view. He also mentioned the concern of taxonomy, as the classification systems still need to be examined carefully. In conclusion, author has fully synthesized the development and different approach when defining disaster – a basic and central part of disaster research. By providing 3 main traditions of research in disaster definition, the consensus in term of disaster’s characteristic has been explained thoroughly. Moreover, he also proposed the problem remains in the field, as further research should pay attention to conceptualization issue and classification systems. Only by doing this that research can solve the problem of definition, reach closer to the consensus in the field. This paper gave reader the insight into the field, since they can get the broader view of disaster research. The second paper we need to take a look at in order to have a general view of disaster research is The social science study of disasters and mass communications written by E.L. Quarantelli (1987). In this paper, the author has summarized the previous reseaches on social disaster research to depict the present overall state of knowledge. Therefore pointing out the focus of research field, analyzed significant themes of researches through the number and research orientation of studies. He also synthesized the studies related to mass communication in disaster research and finally proposed the way for future research Quarantelli (1987). Plagiarism As trying to provide a overall view of past and current research, he summarized the development of research field. Although the first systematic social science disaster study has ever been undertaken was started from 1920, until the end of World War II that social and behavioral research of disasterous events started to have any continuity and began to accumulate a body of data (Quarantelli, 1987). He chose it as a starting point to evaluate the pioneering efforts of research. At that time, there were 3 organizations that made great contribution to the establishment of fundamental basis. It was National Opinion Research Center (NORC), Disaster research group (DRG) and Disaster Research Center (DRC). Though there was a little discrepancy between research object of these organizations, caused by their differences in research orientation. For instance, NORC paid most attention to reactions of victims, while DRG focused more on group behavior. Despite of that fact, their shared the common feature at research entities that studied both natural and technological disaster and the reseearchers were mainly sociologists. Moreover, beside the victim, transmission of warnings message of potential disaster was also attracted attention from researchers, while little attention was paid to mass communication organization, both from theoretical and empirical studies. When conducting the research about warning message transmssion of media, warning process was the main purpose, not the operation of mass communication. The author emphasized on the unequal coverage of research, since it paid very little attention on institutional area. The reasons provided for this kinhd of dispropotionate research were the problem of methodology because it is hard to apply audiences quantitative method towards mass communication systems and the funding agencies. Another dominant feature of research at the pioneer studies was they did not recognize the â€Å"dual role† that mass communication plays in disasters. They just focused on the reporter role, furthermore, emphasized on the doubt of its validity when reporting disasters, known as disaster mythology. By doing this, they neglected another role that mass communication plays – the role of major organizational actors in preparing for and responding to disasters. Depart from the pioneering efforts, after 1960s, it marked a next stage of disaster research. It has been a remarkable development of both number and scope of research in compare with the earlier period. The author highlight some major themes found in research findings and observation to synthesize the knowlege gained by social science researchers in term of individual and groups’ behavior that mass media reports in emergency time. Therefore, pointing out the part remains little or unexplored, to suggest recommendations for further research. There are two main themes, covers individual and organiztional behavior. Individual behaviors are described as showing the strong ability to adapt to extreme situation of survivor, their actively behavior in rescure efforts, their stable mental health condition, their choice when choosing friend, family’s place rather than public shelters. Scholars (Fritz, Barton, Dynes, Drabek, Quarantelli and Kreps) concluded that victims absolute ly have ability to deal well with disaster. There is a very high consensus that these behaviors are very different from what media report about victim during emergency time. The image of victim behaviors depicted by media is panic, passive, go crazy, lose control, searching for public help. The discrepancy between reality and media report and audience belief is characterized as the â€Å"myths† of disasters (Quarantellli and Dynes, 1972). The second theme is also related to disaster myths, it is description of organizational behavior in disaster time. As conveyed from media report, organizational behavior can be seen as effective, almost indispensable, there is a strong emphasis on the critical role it plays in disaster situation. However, the actual behavior of organizations which was examined by the researchers shows a sharp contrast. In reality, orginizational behavior is ineffective, and even have negative effect in rescue process, as weak ability of managing effort and poor decisions made by public and private bureaucracies (Quarantelli, 1985a). In brief, these two research themes of individual and organizational behavior which relate to disaster myths show the discrepancy between actual behavior and image conveyed by media report. Hence, mass media is responsible for not framing the false image of behavior in emergency time. In searching for explanation, some researchers have stated that mass media personnel ten d to take a â€Å"command post† view of disaster (Quarantelli, 1987). Through looking closer to a series of specific studies, the author reiterated the limited number of researches about mass communication in disaster research. Although research in Japanese, French have a slightly higher focus on mass communication, in comparison with research in English langague, the quantity of research regard to mass communication remains small. He also listed some unexplored questions and research areas, such as research relates to operation of naitonal systems in disaster, functioning of cable system, disaster-relevant aspects of magazine productions (Quarantelli, 1987). The disproportion of focus between print media and electronic media is also a problem need to be examined. After listing the specific studies, he concluded that there is a prominent increase in number of empricial research on mass communications and theoretical formualtions efforts in term of mass media operations in the filed. The researcher also proposed the factors that contributes to this acce leration. (Perry, 2007) References Perry, R. W. (2007). What is a disaster? Handbook of disaster research (pp. 1-15): Springer. Quarantelli, E. L. (1987). The social science study of disasters and mass communications. Quarantelli, E.L. (2005a). A social science research agenda for the disasters of the 21st century. In R.W. Perry E.L. Quarantelli (Eds.),What is a disaster? New answers to old questions(pp.325–396).Philadelphia: Xlibris. Quarantelli, E.L. and Russell Dynes (1972) When disaster strikes. Psychology Today 5: 66-70. Quarantelli, E.L (1985a) An assessment of conflicting views on mental health; in C. Figley (ed) Trauma and Its wake (pp. 173-215). New York: Brunner Mazel.

bruce lee Essay examples -- essays research papers

BRUCE LEE Bruce Lee was perhaps the greatest Martial-Artist ever. He was born in San Francisco, California on November 27th, 1940. A few months after his birth, Bruce and his family move back to Hong Kong. Bruce starred in a number of films as a child. His first starring role was actually when he was six years old! It was a role in a film titled "Little Orphan Sam". At the age of 12, Bruce begins taking Martial-Arts instruction from the legendary Sifu Yap-Man, a master of the art of "Wing-Chun" gung-fu. During the next few years, when he was not practicing his art, he could be found in the movie studios with his father. At the age of 18, due to the numerous streetfights he was involved in, Bruce alone was forced to move back to his place of birth, San Francisco. Bruce arrives with around $100 dollars, given to him by his parents. While attending the University of Washington, he majors in Philosophy. It is here he meets his future wife, Linda. He lives with an old friend of his father's, while working at the Ruby Chow Restaurant, in exchange for room and board. Unable to finance his education, he begins giving Martial-Arts lessons to various students at the University. Bruce attends a Martial-Arts tournament in Oklahoma, where he is "discovered". He is invited for a screen test for an untitled pilot, which is scrapped shortly before production. Fourtunately, he is chosen for for the role of "kato" in the television series, "T...

Impact of Social Advertising in India Essay

Social Advertising is the first form of advertising that systematically leverages historically â€Å"offline† dynamics, such as peer-pressure, friend recommendations, and other forms of social influence. Social media has the power to transform a campaign into a religion. Social Advertising is the media message designed to educate or motivate the Indians to engage in voluntarily social activities. Social media has great potential to influence all corners of the web. It enhances the advertisement useful for the readers and also satisfies the advertisers effectively by reaching the public. This paper explores the impact of social Advertising in India by extracting the data from the public preferences on Social ads. From the collected data, it has been concluded that social ads in India has made incredible awareness and attracted the public towards it. This suggests that social advertising has a positive impact in India. Keywords: Media Message, Social Advertisement, Public prefer ences, Positive Impact. INTRODUCTION: Social Advertising deals with the matters of public interest such as social change, political ideas, economic policies, developmental programmes etc. It is also known as ‘Public Service Advertising’ or ‘Social Advertising’. It promotes the community’s health and well being by ensuring the ads that educate people and create awarness about drugs, diseases and other social prime issues in the country. It is otherwise called as ‘non-product’ advertising also. It means advertising various ideas which are not directly for the promotion or sell of the products or commercial services. Advertisements has become important in today’s current scenario as an indicators for social and economic progress. They enhance the direction of change in our values. In fact, a country without advertisements is inconceivable. Advertising is a medium of mass education and therefore the role it plays should be taken seriously. Advertisers sponsor through cultural, social, sports or other activities or organized programmes related to health, hygiene or education including literacy by free distribution of booklets or other reading material. Free health check up camps also organized in villages by big industries or public sectors. Advertising is made by the advertisers in newspapers, on bill boards, and in the form of short advertisements on television. It creates a awareness about the democratic right of a common man. Social Advertisements operates the corporate social responsibility. The big advertising agencies which are awarded for social services also create advertisement and produce by themselves. It also produce for the Government and their own organization with no profit and no loss basis. Thus, the advertisers in India started to contribute to the development and welfare of the society, but still it has to develop in a long way. Advertising ideas, such as, reduce traffic congestion, improve health, conserve natural resources, plan families, educate girls, increase marriage age etc. serve basic social and economic needs. In India social advertising is in infancy stage. The social and economic welfare of a nation can be mainly attained when harmonious effort of Advertising is reached to the citizens by visualizing them the beneficiary and urge about the social ads. The image of ads are promoted in the public service advertising. Certain campaigns are arranged to promote the Social advertising in India. In India, the social ads are enhanced by popular celebrities. The people in rural areas get attracted more through the ads. They willingly engage these ads in their life and attain benefit out of it. For instance, Amitabh Bachchan come for polio immunisation ads. By viewing this more families take interest in it. According to the AdEx report of 2007, it was found that many of the social ads are promoted by Amitabh Bachchan mainly concentrating on the â€Å"Health Awareness†. Advertising agencies have stated that organisations which are heavily contributing in social advertising, spend minimum of 5 crores in print Advertising. The non-metro city newspapers garnering 56 per cent of the overall social ads. Government organisations as well as NGOs have increased the expenses by 30 per cent over the last ten years owing to the growing economy. This ads create a huge impact on the mass audiences of India. For example, the Tata Tea â€Å"Jaago re† campaign which was aimed at making people aware about exercising right to vote was well received by viewers. In the commercial industry, they talks about individuals needing to broaden with changing times. It shows two friends sitting in a restraunt and one of them tells the other friend to have a look at the gay couple on the other table. So his friend picks up a rolled newspaper and taps him on his head and continues to have his lunch. A punch line then props up saying â€Å"it is time to open our minds†. The above few ads creates awareness to both literate and illiterate citizens in India. REVIEW OF LITERATURE: A review literature can be interpreted as review of an abstract accomplishment. Different authors have pointed out their view of social advertising. It will analyze with the present condition of social advertising. The literature will be in the form of thesis, researchers, academic studies. Srivastava, Vibhava ; Nandan, Tanuj (Jan-Mar 2010) states that advertising plays a significant role in the society. It is stated that it is unethical if the norms and values changes due to the advertising. Ciochetto, L (Nov 2009) describes that before the printing advertising was dominating the industry. But now the social advertising has been dominated by foreign companies and the ads have become more indianised and customized. This has changed the life of middle group and also the rural citizens. The strategy adopted have changed the social and cultural changes. Srivastava, Rajesh Kumar (2010) describes the effectiveness of advertising globally and it also says whether the age, gender, education, religion. The study was made among 1000 respondents. It is limited to India and SARC countries. In overall it says about the persuasion of people for advertsing. Stelios C. Zyglidopoulos; Craig E. Carroll; Andreas Georgiadis describes about the impact of media attention on a firm’s CSR â€Å"strengths† and â€Å"weaknesses.† Drawing on social and organizational identity and stakeholder theory literatures, we develop and test two hypotheses concerning the influence that media attention has on these aspects of CSR. We find that increases in media attention are associated with increases in CSR strengths, but not with CSR weaknesses. Anita Pansari( February 19, 2011 ) has finded that women are dependent in India. They are used for the television ads. Finally she concluded by saying that Asian countries curtural values are not changed like the other nation. Hence Ansian womens are different from the parts of the world. Eric A. Feldman ; Ronald Bayer (Dec 2011) states that the tobacco consumption is injurious to health. Through advertising the rate of tobacco consumption has reduced in the developed countries. Likewise in India also it will have an positive impact on social advertising. Agarwal.A (july 1995) enhance about the awareness of health care social ads in the region of Uttar Pradesh, Bihar, Madhya Pradesh for nearly 28 villages. This study has founded that the exposure of mass media may not be suited without formal and informal systems in the community which can promote health hazards in rural India. Vaidya, S.G., Vaidya, J.S., Naik, U.D (Sep 1999) has evaluated and finded that due to the advertisement for Wills during the series of match had created a negative impact on the youngsters. The ads should not spoil the young lives which may become a major drawback in the future in India. Goenka, S.a, Prabhakaran, D.a, Ajay, V.S.a, Reddy, K.S.b (Aug 2009) describes about the cardiovascular disease and it can affect the population. This can be reduced bt avoiding tobacco . The comprehensive measures for effective prevention of CVD in India are national health imperatives which require multisectoral, multi-level and multi-disciplinary co-ordination and action. CONCLUSION: Social Advertising in India has been growing and it has a greater positive impact on it. It helps all the communities people, rural or urban citizens to attain a worth and useful messages for their better way of living without harmful. It is applicable for both the environment in which the people belongs to and also to the society. Advertising creates awareness to the younger generations who may spoil their lives without knowing the importance of it. The social utility of advertising is to inform society of the existence of products and services which may (or may not) improve the lives of the individuals within that society. Consumers are gaining control over the advertisers, so the advertising companies need to change their strategies. Now regarding the present issue of Assam, it has been stated that due to social network and ads, the information passes very easily to everybody from which they take advantage to misuse it. This may be an disadvantage of social advertising. Social Advertising helps through its network by connecting the people in India. From the study we wanted to conclude that nearly 20% of demerits is there in social advertising and 80% benefit we people attain from it. Hence, In India it has a greater positive impact on â€Å"Social Advertising† REFERENCES: Ciochetto, L (November 2009); Advertising in contemporary India’s rapidly changing media environment ;Media International Australia; Issue 133, Pages 120-129; College of Creative Arts Massey University, New Zealand. Srivastava, Vibhava ; Nandan, Tanuj (Jan-Mar 2010): 61-69; A Study of Perceptions in Society Regarding Unethical Practices in Advertising; South Asian Journal of Management 17.1. Srivastava, Rajesh Kumar; (2010); Effectiveness of global advertisement on culture of India: an emerging market; International Journal of Emerging Markets 5.1; 102-113. Stelios C. Zyglidopoulos; Craig E. Carroll; Andreas Georgiadis( October 24, 2010); Does Media attention drive corporate social responsibility; University of Cambridge – Judge Business School; University of North Carolina (UNC) at Chapel Hill; London School of Economics & Political Science (LSE). Anita Pansari( February 19, 2011 ); A Comparative Analysis of the Roles Portrayed by Women in Indian Television Advertiseme nt; 1980-2009; Icfai Business School. Eric A. Feldman ; Ronald Bayer (Dec 2011); The Triumph and Tragedy of Tobacco Control: A Tale of Nine Nations; Annual Review of Law and Social Science, Vol. 7, pp. 79-100, 2011. Agarwal.A ;(July 1995); Psychology and developing societies; Mass media and health promotion in Indian villages; Volume 7, Issue 2, Pages 217-236. Vaidya, S.G., Vaidya, J.S., Naik, U.D;(Sep 1999); Sports sponsorship by cigarette companies influences the adolescent children’s mind and helps initiate smoking: results of a national study in India. National Organisation for Tobacco Eradication (NOTE), India; Journal of the Indian Medical Association; Volume 97, Issue 9, Pages 354-356, 359. Goenka, S.a, Prabhakaran, D.a, Ajay, V.S.a, Reddy, K.S.b (Aug 2009); Preventing cardiovascular disease in India-translating evidence to action; a) Initiative for Cardiovascular, Health Research in the Developing Countries, New Delhi 110 016, India.b) Public Health Foundation of India, New Delhi 110 016, India; Volume 97, Issue 3, Pages 367-377.

Impact Of Entertainment To The Atmosphere Environmental Sciences Essay

Entertainment has been an of import component in this universe. Peoples seek all sort of amusement such as athleticss and music to pass their clip either entirely or with household and friends. Some people may be willing to travel through a great length, spend monolithic sum of money or even digest some physical challenges every bit long as they get the amusement from the activities that they loved. However, some people might non recognize that some of their activities might be harmful to the ambiance, which in the long-run will finally impact themselves and their households. A individual or an organisation might non recognize how they are damaging the ambiance because largely their activities does non demo any immediate seeable impact, but scientific discipline has shown us how a simple action that seems so harmless might lend to a annihilating impact to the ambiance. One illustration of a popular amusement presents is the music festivals. Music doubtless is one of the biggest beginnings of amusement and is enjoyed by people irrespective of age, profession or cultural difference. Music festivals are the topographic point that could garner 1000s of music lovers to portion their love and compulsions towards music. Festivals such as the Woodstock Festival ( 1969 ) in United States and Glastonbury Festival in United Kingdom can pull more than 100,000 people at a clip. In Australia, some festivals such as the Big Day Out and Soundwave Festival has been organized in about every province of the state and becomes one-year tradition among the music lovers. These are one of the biggest amusement events in the state but without deep consideration to the environment, they can be one of the major grounds of atmospheric pollution. Despite many positive parts of the music festival, there are besides the parts where music festival can be harmful to the environment. Music festivals use immense sum of energy which may comes from non-sustainable beginnings. Two major beginnings of electricity during music festivals came from fuel-burning generators or the electricity grid, in which in Australia they largely came from the combustion of coal ( Solar Point, n.d. ) . These power beginnings release immense sum of C dioxide ( CO2 ) and air pollutants which might lend to the long-run impact to the ambiance such as the planetary heating and acerb rain. Besides that, diesel-powered generators normally used in festivals might besides supply immediate wellness fright as they may let go of really little but risky solid particulate affair which could transport harmful chemicals to peopleis lungs while they breathe. It might non be a common calamity but it is better to fix for the worst and seek to extinguish air pollutants and inordinate nursery gasses from the ambiance. Alternatively, music festivals might besides hold high C footmark that came indirectly from the events. For case, the crowd came to music festival from all across the province and release immense sums of nursery gasses to the ambiance by going in their autos, coachs or any other agencies of transit that require combustion of fossil fuel. This will be worst if the events cause monolithic traffic jams as it will impact even those who are non traveling to the festivals and more fuel burning will takes topographic point on the route. On the other manus, non everyone in the crowd during the event will utilize the proper manner of disposing or recycling their waste, which means more pollutants will be provided to the environment. Furthermore, the corporal energy from the life rhythm of the phases, equipments, vehicles and other stuffs used during the festival might besides add to the C footmark of the event. All these beginnings of pollutants and nursery gasses will so impact the ambiance and lead to lay waste toing environmental jobs. It will be absurd to propose that music festivals should be banned to protect the environment. A more effectual manner to manage this job is by retracing the event to be more environmentally friendly and to cut down the C footmark of the event to the lower limit. The most critical measure towards this solution must get down from the eventis direction squad. The organiser for such event must alter their system and include environmental concern in their policy. Each event must hold a designated environmental coordinator who will be responsible to the degree of environmental sustainability of the event. The coordinator must supply some sustainable guidelines and ensures that the processs are implemented in every facet. In add-on, the attendants of the event should be offered the option to countervail their C footmark in the attempt to cut down nursery consequence. In Queensland, Splendour in the Grass Festival offers Carbon Offset Ticket which will countervail the buyeris travel emanati on for around 350km ( Splendour in the Grass, 2010 ) . Redesigning the whole power supply system to be more environmentally friendly can hold a important consequence to the sustainability of the music festival. Organizers should do certain that their phase uses efficient power supply and utilize energy salvaging equipment. Precious energy demands to be conserved as more electricity generated will do more harmful substances to be released to the ambiance. However, a more reasonable manner of significantly cut downing the emanation is by taking the right beginning for the electricity. Presently, most of the festivals in Australia or any other state in the universe run by trusting on fossil fuels, which burning is a major menace to the ambiance. Therefore, if we want to forestall the inordinate emanation of C dioxide, sulfur dioxide and azotic oxide to the ambiance, so bring forthing electricity from harmless resources should be the precedence. In Australia, there are several companies that have developed the safe engineering and made them portable and simple to be used. Some practical options that may be a good replacing for the dodo fuel based electricity are biodiesel generator and solar photovoltaic ( PV ) system. Unlike petrofuel generator, biodiesel generator used Diesel made from vegetable oils or carnal fats. Biodiesel is a type of renewable energy and is presently emerging as one of the most dependable options to fossil fuel. One advantage of this renewable fuel is that C dioxide will be used during the production of the biodiesel, which is from the photosynthesis of the works. However, although the C ratio of biodiesel is significantly lower than the normal Diesel, the burning of biodiesel besides releases nitrogen oxides every bit good as little sum of sulfur dioxides and methane. Azotic oxide ( NOx ) is the inevitable consequence of any burning procedure, in which the high temperature at the furnaces or engines will change over N from the ambiance to azotic oxide ( Boyle, 2004 ) . Therefore, it might be a more simple solution, but biodiesel generators might non be the smartest pick for power supply. A better pick for power supply could be the solar PV system. Australia is one of the states that receive sufficient sum of sunshine ( Solar Point, n.d. ) so there will be no job of limited resource. Solar PV does non necessitate any burning and is a really clean renewable energy. In add-on, solar faculties do non hold any moving parts which mean it is safe to run and will non necessitate frequent care. PV system can be build at the festivalis site as a base entirely system or grid-connected system. A grid connected system can let the excess power to be fed back to the grid and can utilize some energy from the grid in instance of power deficit. However, it might non hold the portability and flexibleness that the base entirely system will hold. In Australia, there are tonss of companies that specialize in PV panels and plentifulness of picks are available in the market. The lone job will be that the capital cost of the system will be rather high but on the contrary, the running cost wi ll be really low as it does non necessitate intensive care, have long lifetime and it can be recycled. The best portion of utilizing solar PV system is the ifueli is clean, safe and free. One simple but interesting suggestion to better the sustainability of music festival is to revise the catering and menu choice of the events. It might non look as a really notable thought but making so might besides cut down the impact of music festival to the ambiance. Festivals irrespective of their continuances or sizes normally present caterer or peddler who provide or sell nutrients and drinks during the event. Foods and drinks are the biggest beginning of rubbish as can be seen in every festival site after everyone has left the locale. Therefore, it might be a good thought to inquire the caterer, peddler or any parties who are responsible for the nutrient to cut down or wholly extinguish any nutrient or drinks that come in non-biodegradable or non-recyclable wrapper if possible. In add-on, they should besides be reminded to pull off their H2O and energy use expeditiously and cut down their waste. Unnecessary energy use is non merely uneconomical, but some electrical contraption s might besides lend to atmospheric pollution. For case, CFC ( CFC ) from icebox is a immense menace to the ambiance as it is the major cause of stratospheric ozone depletion. Therefore, it will be a great thought to inquire the caterer to hold their ain environmental policy in order to better the sustainability of the event. Besides concentrating on the manner to cut down the emanation of nursery gasses and other atmospheric pollutants by music festivals, organisers should besides take the chance to utilize the events as a medium to advance environmental concerns among the populace. Organizers should show that their events are back uping the attempt to protect the ambiance and involved in the battle to conserve the environment. It will be better if the event will merely accept sponsorship from organisations that besides support the environmental cause and non peculiarly involved in any major environmental job. During the event, environmental messages should besides be displayed or announced several times to stress the importance of a sustainable hereafter. In add-on, well-known eco-friendly sets and instrumentalists should besides be invited to execute to demo that everyone has the duty to protect the planet. Internationally celebrated sets such as Radiohead ( United Kingdom ) and Pearl Jam ( United Stat es ) have publically shown their concern to the environment and these function theoretical accounts have the ability to present the message successfully to the crowd. Another of import component that besides needs to be introduced in a music festival is a sustainability audit. It is really of import to reexamine every facet of the festival and happen a manner to better the event in the hereafter. The event can be assessed by internal member of the festival or with the aid of professional judge. The audit should measure the direct and indirect emanations of nursery gasses, energy efficiency for all electrical devices and systems, physical impact of the event to the environment and the effectivity of the eventis environmental policy. The informations collected could be really utile in bettering the sustainability of the event and can besides be a guideline for any other related event in the hereafter. There might be some other enterprises that could be put into pattern in the attempt to alter music festival to be a greenish event. These attempts will non hold any major impact on the enjoyment and exhilaration that are seek on the event because the satisfaction of the attendants will besides be a precedence. In fact, an environmentally friendly music festival could perchance pull even more support from the music lovers as more people in the universe has started to care for the environment and opt for more green activities. We can see in every province in Australia people have shown their involvement for more sustainable hereafter and the communities took assorted attempts to better the vicinities. In the sustainable music festival, everyone can bask the great music without worrying about how they may harm the ambiance. The Earth is traveling to be a more beautiful planet if we can let go of the love of music into the atmosphere alternatively of the soiled burning fume of the dodo f uel.

The Promise and Peril of Editing in Proof

The Promise and Peril of Editing in Proof The Promise and Peril of Editing in Proof The Promise and Peril of Editing in Proof By Mark Nichol Which method of editing is the most effective one? Which content formats should be employed, and how many iterations are necessary? Ultimately, what works for the publisher is the best approach, but consider that what is most expedient is often at odds with what is best. Until a generation ago, typewritten manuscripts were edited on paper: Editors would mark changes with a pen or pencil, and writers would type (or hire someone to type) a new version; this process might be repeated at least a couple of times, as the manuscript underwent first developmental (comprehensive thematic and structural) editing and then copyediting (the nuts and bolts of word style and usage and of grammar and syntax, or sentence formation). The last iteration would then be given to a typesetter, who would transcribe the text using a word-processing device, incorporating the last set of penciled-in revisions as he or she went along, and would format it according to its intended mode of presentation. A proof, or a facsimile of the manuscript’s intended published appearance, would then be printed out, and a proofreader would check the proof against the final typed version, glancing back and forth ad infinitum to check for typographical errors as well as duplicated, omitted, or misplaced text and for formatting errors. The typesetter would then enter corrections and print out a new iteration, and the proofreader would spot-check the corrected elements and passages. This exchange would then be repeated if and as necessary. (Some publishers, notably the National Geographic Society, paired two people: one to read the original final manuscript aloud while the other checked the corresponding proof text and marked any errors observed.) As desktop publishing evolved, this process was streamlined: Editors revised directly in content files using simplified word-processing programs such as Microsoft Word. And because the content was copied and pasted into the proof file, rather than laboriously typed, proofreaders no longer had to compare proofs against the manuscript word for word; they merely examined the proofs for errors, consulting the manuscript only occasionally for clarification if at all. Early on in this new paradigm, the proofreader would mark a printout of the proof, and a member of the publication’s production staff, or a freelance graphic designer or production artist, would enter the changes and then generate a new iteration of the proof, and the proofreader or another person would check corrections. Then, in the last few years, it became easier for proofreaders to revise proofs themselves using programs such as Adobe Acrobat. Ultimately, some publishers have decided to occasionally or routinely forgo the manuscript-editing process (either the copyediting stage alone or both developmental editing and copyediting) and â€Å"flow† the writer’s raw (or developmentally edited but not copyedited) manuscript directly into proof, then have it edited when it is already in its formatted form. This certainly saves much time and effort, but it also complicates the process, because developmental editors and copy editors must then maintain the parameters of the copyfit- they cannot insert, omit, or relocate content without perhaps significantly altering the layout, which may require more time and effort by design and/or production staff. If the editor is given authority to copyfit as needed, he or she can revise the text so that it fits the format, but this may compromise the quality of the content because of the limits of that format. I have edited and proofread content that appears in all these manifestations, starting out by editing my college newspaper using a manual typewriter, Wite-Out, scissors, and red pencils. A few of my contemporaries still prefer to mark up a piece of paper, but I have embraced the expeditious advantages of editing in proof (though for most of my employers and clients, I continue to edit in Word and proof in Acrobat), and I predict that this strategy will soon be the norm. But publishers, from mom-and-pop marketers to multinational corporations, must weigh the benefits and drawbacks and take care not to cut corners by, say, minimizing comprehensive reorganization and revision of a manuscript because it doesn’t adhere to a templated publication format or eliminating copyediting and proofreading because they are costly, time-consuming steps. Too many publications already suffer, sometimes egregiously, from a de-emphasis on (or even outright dismissal of) the editing process, and the art of turning a competent composition into a compelling one must not be suborned to an efficiency that ignores the crucial factor of quality. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Writing Basics category, check our popular posts, or choose a related post below:Coordinating vs. Subordinating Conjunctions75 Idioms and Expressions That Include â€Å"Break†Parataxis and Hypotaxis

Catcher in the Rye Alienation essays

Catcher in the Rye Alienation essays In the book, Catcher In The Rye by J.D. Salinger, Holden Caufield, the main character is a negatively charged person, doesn't want himself or others around him to grow up, and suffers from depression because of his brothers death. This is obviously Holden's way of alienating the entire world and delaying the consequences of facing reality. Alienation is a big theme in Catcher In The Rye, and something that Holden Holden Caufield is a negatively charged character as expressed on the first page of the book before Holden tells his opinion about his childhood. He says, "If you really want to hear about it, the first thing you'll probably want to know is where I was born, and what my lousy childhood was like..." (Pg. 1) Holden shows here that he was negative and depressed even in his childhood years which is mainly due to his brother, Allie's death. Holden's alienation toward the world is what causes these unwanted character traits of Holden's. Holden is also a hostile character who attributes his negativity to block out others around him, and to delay the fact that he indeed will have to face reality sometime. Holden's pattern of speech, the constant expression of negativity, is a character trait Holden possesses that shows the inner pain he feels. Holden truly shows that he does not want to grow up and he does not want other children to grow up either. Holden believes that all adults are phonies, like Principal Thurmer. Holden hates phonies and that's why he doesn't want children to grow up, do they won't become phonies. Holden's hatred towards adults is due to his brother's death. Holden probably somewhat blames his parents for not stopping his younger brother's death. Holden alienated phonies or adults because of this. Holden believes that he cannot depend on ...

All Teachers are Reflective Teachers

All Teachers are Reflective Teachers While there is agreement among education researchers that reflective teachers are effective teachers, there very little evidence in recent research to recommend just how much reflection teachers need to do. There is also very little evidence in past research that outlines just how a teacher should reflect on his or her practice. Yet there is undisputed evidence that suggests that teaching without reflection can lead to bad practice, imitation in instruction  Lortie (1975). So how important is the use of reflection  to a teachers practice? The research suggests that the amount of reflection or how that reflection is recorded is not nearly as important as when the teacher has had the opportunity to reflect on his or her teaching. Teachers who wait to reflect may not be as accurate in their reflections about what happens during the swampy lowlands of practice. In other words, if a teachers reflection is distanced by time, that reflection may revise the past to fit a present belief.    In an article titled Teacher Reflection In a Hall of Mirrors: Historical Influences and Political Reverberations (2003), the researcher Lynn Fendler makes the case that teachers are already reflective by nature as they continuously make adjustments in instruction.   ...the laborious attempts to  facilitate  reï ¬â€šective practices for teachers ï ¬â€šy in the face of the  truism expressed  in the epigraph of this article, namely, that there is  no such  thing as an unreï ¬â€šective teacher. Teachers spend so much time preparing for and delivering lessons, that it is easy to see why they often do not spend their valuable time to record their reflections on lessons in journals unless required. Instead, most teachers reflect-in-action, a term suggested by researcher Donald  Schon   (1987). This kind of reflection-in-action  is the kind of reflection that occurs  in  the classroom in order to produce a necessary change at that moment. This form of reflection-in-action is slightly different than reflection-on-action. In reflection-on-action,   the teacher considers past actions relative soon after instruction in order to be ready for an adjustment in a similar situation.   So, while reflection cannot be packaged as prescribed practice, there is a general understanding that teacher reflection-in-action or on-action results in effective teaching.   Methods of Teacher Reflection Despite the lack of concrete evidence supporting  reflection as an effective  practice and the lack of available time, a teachers reflection is required by many school districts as part of the  teacher evaluation  program. There are many different ways that teachers can include reflection as part of their own path towards professional development and to satisfy evaluation programs. A daily reflection is when teachers take a few moments at the end of the day to debrief on the days events. Typically, this should not take more than a few moments. When reflection is done over a period of time, the information can be illuminating. Some teachers keep a daily journal while others simply jot down notes about issues that they had in class. Consider asking, What worked in this lesson? How do I know it worked? At the end of a teaching unit, once assessments have all been graded, a teacher may want to take some time to reflect on the unit as a whole. Answering questions can help guide teachers as they decide what they want to keep and what they want to change the next time they teach the same unit. For example, Overall which lessons worked and which didnt?With which skills did students struggle the most? Why?Which learning objectives seemed the easiest for students? What made those work better?Were the end results of the unit what I had expected and hoped for? Why or why not? At the end of a semester  or school year, a teacher may look back over the students grades in order to try and make an overall judgment about the practices and strategies that are positive as well as areas that need improvement. What To Do With Reflections Reflecting on what went right and wrong with lessons and classroom situations is one thing. However, figuring out what to do with that information is quite another. Time spent in reflection can help ensure that this information can be used to produce real change for growth to occur.   There are several ways teachers can use the information they learned about themselves through reflection: Teachers can reflect on their successes and find reasons to celebrate. They may use their reflections to recommend the actions that lead to success for students in next years lessons.Teachers can individually or collectively reflect on areas that need improvement and look for areas where lessons did not have the desired academic impact.Teachers can reflect on any housekeeping issues that arose or areas where classroom management needed some work.   Reflection is an ongoing process and someday, the evidence may provide more specific guidelines for teachers. Reflection as a practice in education is evolving, and so are teachers.

Risk management Assignment Example | Topics and Well Written Essays - 250 words - 2

Risk management - Assignment Example This explains the movement of chemicals in water. The Batch test is used to measure the coefficient distribution whereas soil is given in the solution sections. The procedure shows that it needs to be shaken for a time of 24-48 hours so that the amount absorbed in the soil can be identified. The different factors affecting the content include the following; salinity, organic content, chemical concentration on species and finally the pH with redox potential (Briand, 2010). According to the given scenario, saltwater encroachment of aquifers, because of anthropogenic contaminants changes the quality of water with its ecological water status as in the wells. Additionally, chemical pathogens with discoloration like calcium, sodium, iron and manganese are present. Water in most of the wells changes the color, the taste or even the odor because of chemical spills on the ground. Nevertheless, a high level of chloride can be witnessed on wells and contaminated water (Briand, 2010). It shows itself at the surface of the water wells with numerous numbers of the bacteria inside. The side effects to the infants drinking the contaminated water can experience diarrheal illness from the contaminated water, disorders in respiratory, frequent vomiting, parasitemia diseases, and coma. In addition, the children can acquire various infections from the contaminated soil grounds like cutaneous, hookworms and ascariasis. Infants should be highly protected from the above

Monopoly and AntitrustPolicy Assignment Example | Topics and Well Written Essays - 250 words

Monopoly and AntitrustPolicy - Assignment Example What would happen if the law preventing competition in this market was removed? Explain your answer. According to Foldvary (2010), â€Å"A "natural monopoly" is defined in economics as an industry where the fixed cost of the capital goods is so high that it is not profitable for a second firm to enter and compete. There is a "natural" reason for this industry being a monopoly, namely that the economies of scale require one, rather than several, firms. Small-scale ownership would be less efficient.† The USPS is a natural monopoly. Costs would go up if competition was allowed in this market. With natural monopolies, one firm can control an entire industry and still achieve the lowest price. 4. Patents are granted every 20 years. However, drug companies don’t have patents on new drugs for this long a time because it takes several years for FDA approval. In your opinion, should drug patents be extended for 20 years? Who would benefit? Who would not benefit? I do not believe that drug patents should be extended for 20 years simply because of the high cost of new drugs. Many people cannot afford their medication unless it is generic. The consumer would not benefit, but the drug companies

Application for Chartered Status in Energy (Professional Recognition) Essay

Application for Chartered Status in Energy (Professional Recognition) - Essay Example The last five years of my career have been particularly focused on energy analysis, and it is in gaining these competencies that I believe that I have become able to meet the criteria set by your institute. My central area of expertise is in renewable energy, and in this pursuit, I have become skilled in technical standards development, feasibility studies, energy efficiency and building design. Within the renewable energy framework, my focus has been on photovoltaic systems in the form of standalone generation solutions, which includes solar water heating appropriate to building requirements and to help achieve sustainability targets through the reduction of greenhouse gas emissions. Additionally among the standalone systems I have experience of as a member of teams is in the evaluation of double-effect solar cooling systems. This experience was gained in the testing of the viability of using the sun’s heat to cool buildings in the Masdar City project, referred to in more det ail below. Furthermore, I have been involved in numerous feasibility studies to evaluate renewable energy efficiency options in the building services. Simultaneously, I have become experienced in the conceptualisation of delivery models; the establishment of management systems; engineering design; technical specification development; and the management of projects. Solid waste treatment has been part of my responsibility, as have types of tunnel ventilation. Currently my desire is to extend my career into a position with a growth-oriented organisation, where my technical and commercial, as well as my managerial capabilities can be exercised. I wish to secure an upper-level position, which will be able to provide challenges and rewards by offering a wide-ranging set of responsibilities, both in terms of engineering and leadership. While this may be possible outside of my particular specialities, fire fighting design and LPG design, it would also not be impossible for me to find new c hallenges and directions within this direction. Nonetheless, I would appreciate the recognition of what I have done already. Therefore, I respectfully wish to submit that my qualification levels, the variety of my experience, and my continuing contribution in the field enable me to apply for the abovementioned recognition through your organisation. PROFESSIONAL HISTORY Above and beyond my academic qualifications – my MSc Thesis was entitled â€Å"Fuel cells and Efficient Power Generation† – , my current experience and work history enable me with confidence to list a number of key competencies, and engineering related skills which I am able to deliver well. Additionally, specific aspects of my experience are highlighted, as they relate to this application. These are noted below, as a precursor to a more detailed description of a number of highlights in my career, relevant to this application. Current Competencies Summary An outline of my competencies related to m anagement, leadership and project management: Good communication skills in Serbian, English and Russian (at an intermediate level) Client liaison, project management briefing and presentation; and ongoing client support and maintenance of client relationships Independent organisational and managerial

Teacher and Student Mindsets Essay Example | Topics and Well Written Essays - 250 words

Teacher and Student Mindsets - Essay Example since I had more knowledge about the African people and their culture since my parents and I had made several trips to Africa thus I was more phased about this topic and found it more interesting to share my knowledge with the rest of the students. However, I also encountered my negative experience a certain time when we were learning some mathematical concepts. It was quite disheartening since the rest of the class had some prior knowledge concerning the topic, and I was the only one who was struggling to comprehend but in vain. It was a discouraging moment since I felt inferior before my classmates for having little knowledge of the concepts that we were being taught since I would not comprehend them with ease (Cash, 2011). Given the experiences that I have undergone in life in pursuit of education I will be keen to create an enabling environment that will encourage students to learn freely without fear or ridicule. This will be implemented through the establishment of a free system of learning whereby no students is discouraged or made to feel inferior to the rest. All students will be motivated to participate in the learning process freely irrespective of the weaknesses that some will possess. This will encourage a spirit where everyone is appreciated and the input of every student counts whether it is relevant or not just to encourage the weak students to feel path of the group and to prevent them from feeling inferior. Some students may tend to feel more intellectually superior that the rest and develop a tendency of bullying the rest knowledge wise. I will initiate a system that enhances equality among the students which will be aimed at levelling the ground for each and every student to ensure no one feels intimidated by the rest in terms of the level of knowledge or the skills they possess (Ricci,

Sustainable Development in Malaysia Essay Example | Topics and Well Written Essays - 750 words

Sustainable Development in Malaysia - Essay Example In 1987, the Montreal Protocol enforces countries to avoid the usage of CFC (chlorofluorocarbon) and different substances that lead to the ozone depletion. It is foreseen that CFC (chlorofluorocarbon) usage is reduced substantially then the ozone layer would probably be repaired itself by 2050. According to the Agenda 21, it is concluded that the ozone layer is essential for life. In the absence of ozone, no life would be possible on earth. In order to maintain and achieve increased sustainable development, it is essential to keep ozone layer protected. Sustainable development is referred as the way of determining and sustaining human needs. It also includes the preservation of environment for present life and future generations. Similarly, it is considered that the efficient use of available resources ensures their availability in the future. Sustainable development can be defined as the processes that ensures fulfillment of the present necessities without putting in danger the capacity of future generations to fulfill their own needs. In case of the targets being achieved, many problems will arise that can result in the reduction of capacity of generating anything new. The basic issues that the sustainable development projects are going through is that some times companies have to take actions and make decisions that seem to be non-profitable in the short term, but they ensure long-term sustainability. Similarly, the society should act in a responsible manner and make its efforts to preserve the environment by supporting plantati on that would probably help to reduce ozone destruction. Pusat Tenaga Malaysia was established on 12 May 1998, known to be Malaysia’s Green Technology Corporation (GreenTech Malaysia). It is a registered as an independent and non-profitable organization that is responsible for green energy in Malaysia that is under the Ministry of

PR Advertising or Social Media Campaign Dissertation

PR Advertising or Social Media Campaign - Dissertation Example Companies have now begun to realize the sheer scope and outreach of social media and the Internet in general as a highly effective communication platform. Thus using the various social media platforms to launch their social media campaigns has become integral for them since it enables the organizations to leverage their marketing practices in the most cost-effective way possible. The effective use of social media to market the products or services could prove to be highly profitable resulting in the delivery of measurable business results. However, if not executed effectively, it may lead to disastrous results. Starbucks is a case in point. This report â€Å"PR Advertising or Social Media Campaign† aims to discuss the recently launched and highly controversial social media campaign – Race Together, launched by Starbucks. The Starbucks’ â€Å"Race Together† Campaign: Critical Analysis Starbucks, the Seattle based multinational coffee giant launched one of its most ambitious social media campaigns, â€Å"Race Together† in association with USA Today, on March 18, 2015. The key aim of this campaign was to get its customers and the world around them, talking about a highly sensitive issue in American history – Race. The company took out full-page newspaper advertisements and encouraged open discussions about race on open forums (USA Today, 2015).

Sustainable Development in Malaysia Essay Example | Topics and Well Written Essays - 750 words

Sustainable Development in Malaysia - Essay Example In 1987, the Montreal Protocol enforces countries to avoid the usage of CFC (chlorofluorocarbon) and different substances that lead to the ozone depletion. It is foreseen that CFC (chlorofluorocarbon) usage is reduced substantially then the ozone layer would probably be repaired itself by 2050. According to the Agenda 21, it is concluded that the ozone layer is essential for life. In the absence of ozone, no life would be possible on earth. In order to maintain and achieve increased sustainable development, it is essential to keep ozone layer protected. Sustainable development is referred as the way of determining and sustaining human needs. It also includes the preservation of environment for present life and future generations. Similarly, it is considered that the efficient use of available resources ensures their availability in the future. Sustainable development can be defined as the processes that ensures fulfillment of the present necessities without putting in danger the capacity of future generations to fulfill their own needs. In case of the targets being achieved, many problems will arise that can result in the reduction of capacity of generating anything new. The basic issues that the sustainable development projects are going through is that some times companies have to take actions and make decisions that seem to be non-profitable in the short term, but they ensure long-term sustainability. Similarly, the society should act in a responsible manner and make its efforts to preserve the environment by supporting plantati on that would probably help to reduce ozone destruction. Pusat Tenaga Malaysia was established on 12 May 1998, known to be Malaysia’s Green Technology Corporation (GreenTech Malaysia). It is a registered as an independent and non-profitable organization that is responsible for green energy in Malaysia that is under the Ministry of

Journal Assignment Observation of a Presentation Essay

Journal Assignment Observation of a Presentation - Essay Example Each person hired had to have restaurant experience in the area of their work. For an example, a person in the kitchen had to have kitchen and food preparation experience. There were 14 new people hired for this day time shift. Each person wore a name tag, and they were told that they needed to wear the name tag every time they came to work. One lady started to laugh. She was rather young, and Mr. Marcus asked her what was funny. She said that she was glad she didn't have to wear them like the ones that retail stores have their employees do because they aren't able to be read! As the people introduced themselves, it was easy to see who were outgoing and who were quieter. The outgoing people smiled and made eye contact with others, while the more reserved were polite in their behavior, participated, but appeared uncomfortable in the group setting. Mr. Marcus smiled frequently, then said that he wanted all of them to understand correct table service because when working in an elite restaurant, it is necessary to know the procedures. He asked if anyone had ever known or practiced right-handed table service. One male, Jon, raised his hand and said that he did. Mr. Marcus asked him to come help him demonstrate. He had two of the other people sit as though they were guests in the restaurant. Jon set the table for right-handed service, then Mr. ... He had Jon take the dishes from the table from the right, then serve dessert to the guests. The others watched and Mr. Marcus asked if they had any questions. Geoff, another male, raised his hand and asked if left-handed service was ever used instead of the right handed method. Mr. Marcus explained how and when that could be used and the need to observe the guests as to which hand is used in eating. Mr. Marcus handled questions very well. Julia asked about having an accident and dropping something. Mr. Marcus' answer was pleasant. "Well, Julia, I hope that doesn't happen, but if it does, the staff will help clean it up and then we'll fire you!" He laughed, admitting he was teasing, but that the staff would help in a crisis. His personal mannerisms, his smile, eye contact, and interaction, made the trainees feel comfortable. His non-verbal behavior was impressive and quite natural. It was obvious that Mr. Marcus was quite comfortable with his position. His mannerisms showed a person who was comfortable with himself and what he was doing. He made eye contact with every person he was training and had a way of getting each to participate without causing him or her to feel uncomfortable. He did this by a slight motion of his hand. His dress was a shirt and tie with a business suit, the jacket was removed while he was training. The language that was notable was his use of "guest" instead of "customer" and "service" instead of "waiting on the table." This was definitely an upper class eating establishment! Also, when a question was asked, he repeated the question in the form of a statement, then proceeded to answer the question. This is an excellent technique for anyone in communications or the teaching field. The trainees were dressed in the type of uniforms

Market Analysis of Ford Motor Company

Market Analysis of Ford Motor Company Introduction Ford Motor Company is an American multinational automaker and founded by Henry Ford. Ford Motor Company has many product lines such as the Ford Fiesta, Ford Focus, Ford Escape, Ford Ranger and other Ford products. Ford Motor Company has many dealers in the world wide so that consumers can buy the car at their nearest place. Research Objectives For this essay,  I am going to research how Ford Motor Company  approach their target market, SWOT analysis, environmental forces and 4 elements of marketing mix to attract people to buy their products. Target Market The organization of FORD is using Differentiated Strategy in their businesses. This strategy is to targets two or more segments by developing marketing mix for each segment. FORD Motor Company designed to appeal to many different types of consumers and to satisfy many different needs in the form of economy cars, sports cars, luxury cars, station wagons, vans, trucks, and so on. Now the latest cars that the company produce is FORD FIESTA, this car are focus on young people and ladies. Segmentation variables Segmentation variables used by FORD Motor Company are Geographic segmentation, Demographic segmentation, Psychographic segmentation and Behavioral segmentation. Ford automobile is mainly segmented to the United Kingdom automobile market industry but it also segmented to others country like Malaysia, Indonesia and so on to various basis which are the parts of above mentioned factors. The latest model FORD FIESTA is using Demographic Variables which is age, gender and income. It is because this model is focus for young people, ladies and average income consumer. In the other hand, FORD FIESTA also uses behaviorist variables with the benefit for safety and fuel efficiency. Market Segment Profiles FORD Motor Company profile offers a comprehensive analysis for the organization, it is business segments, and competitors. It used to analyze the business and marketing strategies adopted by the company, and to gain a competitive edge in the market industry. This profile also evaluates the strengths of the company and the opportunities present in the market. It is also involves analysis of the company at three levels segments, organizational structure and ownership composition. Beside this, both business and geographic segments are analyzed along with their recent financial performance. It further discusses the major subsidiaries of the company and the recent merger acquisitions. Most of the consumer for FORD Motor Company may choose our product because the organization has the needs of the consumers. Evaluate Relevant Market Segment The FORD organization is selling FORD FEISTA for a reasonable price. It is because this product has the necessary that are good for the consumers such as save fuel. This product is increasing the sale potential for the company. It also determines the market industry that the Ford Motor Company is segment to the right position for the product that the consumers are likely to buy this automobile for their daily use. Target Markets FORD Motor Company designed as the new model FORD FIESTA is target to young people and ladies. The young people that the organization focuses on 18-25years old which are teenagers and ladies with average income can affordable to purchase the cars. And this kind of model is suitable for those unmarried people because this car only have 5 seats that are not for a big size family. Therefore, this automobile size is average so it is suitable for those consumers that like middle size car. SWOT ANALYSIS One tool marketers use to assess an organisations strengths weaknesses, opportunities, and threats. Strengths Strengths define as the competitive advantages or core competencies that given the organization an advantage in meeting the needs of its target markets. Ford automobile company is the one of the best known brand name in the world. Then, the brand is well-known in automobile industry and global markets due to huge marketing and advertising. Ford admits greater amount of customer loyalty and all its individual brands have been enjoying the benefits of the good reputation that they have through the quality makes and services. Ford is providing the consumer more variety of car and commercial vehicle. Some more, quality to ensure of Ford needs to be more complete and must be consistently monitored with permit standard to make certain no future faults and thereby to achieve customer satisfaction. Ford automobile company will maintain good relation with the employees by offering better work environment and competitive wages that are assert to recruits a qualified and skilled employee in all its functions. Otherwise, Ford is more concerned about the working environment and safety aspects of the employees. Furthermore, Ford always develops cars on standardized procedure and invested heavily in alternate fuel source. This manufacturing facilities operating its business more than thirty countries and enhances its manufacturing process at around ninety plants and facilities worldwide that is because operations and distribution efficiency of the Ford automobile company is the wealth. Weaknesses Weaknesses mean any limitations that a company faces in developing or implementing a marketing strategy. Fords automobile company brand image was harmed and the company has a lot of suffered due to products recalls. For example the Ford Focus recalls the car which has some problem. This has made a large cost to the company as well as harm the brand image and make a bad impact to Fords sales. Furthermore, Ford automobile company lack of design phase and innovative design structures on their new paddle of cars. This is because the technology not as well as other it will influence Ford to cause the low productivity. Thus Ford can overcome their weakness to achieve greatest of strengths. Apart of that, management is missing focus on some lines performance because Ford automobile company expands more business operations in diversified geographical areas. Next, Ford does not have an effective cost management system and have not taken considerable efforts to overcome. Ford has a small marke t share therefore the sale will decline the sales and also due to global recession in the world finance market. That is the reason for decline of sales. Another reason is Ford will manufacture the standard cars which are not able to cope up with current market automobile. Opportunities Opportunities know as a favorable condition in the environment that could produce rewards for the organization if acted upon properly. Ford has to expand more option in designing the cars and commercial vehicles are expected to switch toward hybrid electric engines due to the petroleum. Hence, Ford can build the car that run on electricity that form of energy outside the petrol and diesel and to promote pass through to the future opportunities that will be increasing. Ford has a chance to become more environment friendly company with cleaner engine emissions because hybrid engines are more fuel efficient less pollute than conventional gasoline and diesel engines. Ford has a great opportunity to produce fuel efficient cars and commercial vehicles. On the other way, Ford has one more option in designing the cars and commercial vehicle based on electric engine. The Ford automobile industry is having one more fuel efficient types whereas cars can run on renewable energies like solar powe r and bio fuels. This can help the company to become pioneers in the industry. The Fords car is providing the facilities based on the travel habits of the whole family. By the other way, the Ford car also is medium cost car which can be giving affordable by the medium class people. Threats Threats are the meaning for a conditions or barriers that may prevent the organization from reaching its objectives. The cost of petroleum is rising day by day and remains to be in the state of uncertainly so that electric drive vehicle that is the reason will be in high demand. On the other hand, the Ford growth and development may effect by high-speed growth in amount of competitors in this automobile industry. The main competitors of Ford are Nissan, Honda, Toyota, and so on. They have also threatened Fords market share. Besides this, Fords capital spending is indeed lower than the competitor. The reason is this capital spending has included the research development expenditure which could influence the company from going ahead. If other automobile manufacturers have new ideas, program and new technology appear, that is also one of the threats to Ford Company. Therefore the economy depression also will influence the consumer ability of buying. Thus, the amount of sales will declin e. ENVIRONMENTAL FORCE Competitors FORD view environmental forces as uncontrollable and maintain passive and reactive to the environment. In the automobile market, FORD is facing many competitors like TOYOTA, HONDA and NISSAN. Competitors are affecting the FORD Company by reducing the sales rate. In this situation, FORD is producing a new model car which is FORD FIESTA this season of car is focus to attract young people and ladies. Not only that but FORD Motor Company also focused on creating a strong business plan that produce great products that contribute to this new generation. As part of organization plan, the company may continue to press forward to globalize automobiles platforms that can be adapted to meet specific regional needs. Flexible manufacturing capabilities allow us to bring products to market with greater speed and efficiency than ever before. The marketers define the FORD companies as an oligopoly competition in the market structure because in the market there are many substitutes available but only one company offerings for another. Political Forces FORD, along with other major automakers and the United Auto Workers (UAW), opposed a congressional bill to raise the average fuel economy standards to 35 miles per gallon by 2013. The organization believe that this would harm the SUV, pickup, and minivan industry. Political factors it may also influence the strategic planning of Ford Motor since government rules and regulations are concerned with the production of more eco-friendly automobiles in the daily function of the company. Due to the environmental concerns, the industry has to abide with the regulations aimed for reducing the pollution levels. In the other hand, non-compliance attracts heavy fines, which prove costly to the company. Not only that this regulations may also drive Ford to manufacture environmentally friendly and fuel-efficient cars to save the environment. In this situation, governments in a bid to lower the unemployment rate discourage Ford Motors from fully automating its operation, which would otherwise take up local jobs. Economic force As vehicle industry provide luxury product and services, the economy well being plays an important role in determining the demand for vehicle. During the economic prosperity, since there is significant increase purchasing power in people, usually they are willing to spend on purchase on new vehicle. Marketer often expands their product during in this economic stage. However, when there is happening recession it will cause a high unemployment rate in economy. People will start to spend less on luxury product such as vehicle or house. In this stage, people only will purchase the product that are necessary or might choose to buy second hand vehicle only. New vehicle not be the first choice for people to consider. Therefore, Vehicle Company usually will produce less vehicle in the economic. Meanwhile, rising petrol prices make more expensive for customer to drive petrol fuelled car. This reason might encouraged consumers inclined to change their vehicle which operate using diesel. Social-cultural force Cars usually are viewed as a status symbol by people around the  world. A persons influence and political status is reviewed by vehicle brands they hold. A person who sitting a luxury car can show his was having a higher status compared to other. Therefore, Ford intended to produce luxury cars due to growing demand on its brand and due to the increasing celebrities and other delicate. Technology force New technologies and convenience safety features are at its best in Fords 2010  paddle of cars. Technological advancements are inevitable for automotive industry in order to compete with competitors and to become pioneers in the industry by enriching new technologies. After Fords new and improved 2.0-liter, 4-cylinder Eco Boost engine to be launched to drive the upcoming year, Ford also  introduce 30 new power train actions globally in  2010. In case, Ford strives to improve quality with virtual technology in their vehicles that provides real benefits including reduction in injuries, improving quality. Thus, this all technology is helping the company to become pioneers. Ford also produces a middle size car and convenience safety cars for ladies. Besides that, Ford has competitive edge over attracting the women for the cars designed specifically for women by women designers in stereotypical view points. Legal and Regulatory Forces Ford Motor Company in relation to the Environmental Protection Agency adheres to the legal aspects of environmental scanning. Ford Motor Company accepts an award on March 2007 by the Environmental Protection Agency, Energy Star 2007 Partner of the Year Award in Energy Management. The company is the first automobile company manufacturer have been awarded prize for two years in a row. The award has come to be presented by the companys commitment is to increase energy efficiency and reduce greenhouse gas emissions from all institutions of society. In this situation, the Ford Company is following the laws and regulation for producing a vehicle. The organization is the responsible use of resources and energy Efficiency. The leadership are recognizes that the legislation on environmental protection is of great importance and encourages the use of Environmental Scanning in the right direction for the future success. PRODUCT STRATEGIES Product is anything that can be offered to a market for attention, acquisition, use, or consumption, which might satisfy a want or need for consumers. Products can be tangible and non-tangible. Non-tangible products are the services offered by the organization. Today, companies are creating and managing customer experiences with their products. Brand Strategy The Ford classified the brand names of midsize cars, elegant and generous by research techniques. Ford uses blue oval that Ford branding which determines price and value. The Ford oval is proud and historic symbol for Ford Motor Company and one of the most recognized trademarks in the world. This logo is the blue oval that Ford released in 2003 in honour of the 100 years Ford Motor Company had been around. It was named the Centennial Blue Oval. Packaging Cars are generally not packed as they dont have much importance. Cars usually dont get packed in a box, only if  someone wants to gift it. Ford does not use  packaging.   Labelling Labelling will be a small brochure about the Car parts specifications, so that they can see how exactly the car works, and what and from where the parts are. Product Design and Features The Ford Fiesta has a Kinetic design. This design is ensure the smoother ride with minimal noise, vibration and harshness. In this product have many features, such as Ti-VCT Engine (Twin Independent Variable Camshaft Timing), 6-Speed Power shift Automatic Transmission, Electronic Stability Programme (ESP) with Traction Control System (TCS), Bluetooth with voice control, fuel efficiency, seductive centre console and easy fuel. Product Support Services FORD Motor Company represents Ford Fiesta with better services and warranty. Ford Fiesta is given 3 years warranty, this warranty is only valid on the condition that the vehicle service as per recommended in the owners manual at an Authorized Ford Service Centre. Additional wear tear items are not listed will be charged accordingly. Besides that, customers are entitled for the free service at 10,000 km intervals starting from 10,000 km till 60,000 km. The Coverage includes Engine oil and à ¯Ã‚ ¬Ã‚ lter changes, Multi-Point Inspections, Replacement of brake pads and linings when worn, shock absorber replacements-is faulty, Spark plugs, Engine belts, Engine hoses, Wiper blades, Powerful Protection for Your Ford Vehicle. Tyres originally installed on Ford the vehicle are warranted separately by the concerned manufacturer and not by Sime Darby Auto Conne Xion. Battery failure within the first 3 years or 100,000 km, whichever comes first, will be covered under warranty. Ford Parts and Accessories Warranty are require 1 year or 20,000 km, whichever comes first and MUST be purchased and serviced by an Authorized Ford Dealer. PROMOTION STRATEGIES Ford has use difference promotional strategies to maintain their marketing edge over the competitors. Ford is the one of the top 20th of the highest media spend companies list. During the recession, the Ford starting to cut cost to reduced their promotional budget and cancelled all the promotion advertising. Ford organized a lot of campaigns and tied up with the long lasting sponsorships and regular to conducted sport events. The advertisements and logos with attractive strap line, amazing designs and advertisement are giving edge over competitors activities. Ford promotional strategy have classifications 2 type of promotion such as above the line promotion and below the line promotion. Above the line promotion are like mass media such as television , news papers , radio and so on . Below the line promotion is non-media advertisement like sponsorship, show, discounts to dealers and sales promotion activities . Advertising The main purpose of the advertising is to promote and support for the sales force to persuade the product to the public .Advertising is playing the important role to a company because it use to promote the brand or service and to improve the corporate image and sales. Advertising only can help toward the sales success. Ford started advertising with strap line Feel the difference in order to create a brand for Ford of Europe. Ford advertisement through attractive, unique pictures in news papers. Personal Selling This is the way to maintain the good relationship with customers to keep on the sales of the marketing. Personal selling is very useful for products which are complicated to self analyze and understand. Ford product does not have any difficulties to the customers. There are two teams to take care of product and offers other promoting activities which is sales and marketing teams. Public Relations/ Publicity Public relation is referring to the non-personal communication such as art and social science of analyzing trends, foresee their outcome. The public and organizations is serve by the counseling leader and the implementing planned. Then Ford through the publicity to boots up their sales by sponsorship Activities contest and other event. Sales Promotion The dealer giving some special offer of the product to attract the custom and also improve the sales .The example of special offers related to customers such as discounts, premium offers, free gifts price deals and so on. Some of the dealers and merchandisers will get different promotional offers such as point of sale displays. These offers are ensure for the dealers and the merchandisers use the proper way to promote the product. Ford has followed a very successful way of sales promotional to promote the new products which the sales will be improved. Ford has categorizes the customers into different segments in order to achieve the sales objectives by provided promotional offers to the customers. DISTRIBUTION STRATEGIES Distribution strategies are (Kurtz, 2010, p46) to ensure that consumers find their products in the proper quantities at the right times and places. Marketing Channel Distribution For the marketing channel selection, Ford Motor Company uses this channel as follow: Producer à ¯Ã†â€™Ã‚ ¨ Dealers à ¯Ã†â€™Ã‚ ¨ Consumers Vehicles that are manufactured at Ford factories are distributed to dealers through road or train transportation. Consumers can buy the cars directly at the dealers show room. Intensity of Market Coverage There are 3 types of intensity of market coverage, which are intensive distribution, selective distribution and exclusive distribution. Pride and Ferrell (2010, p400) state that intensive distribution uses all available outlets for distributing a product. Selective distribution uses only some available outlets in an area to distribute a product. Ford use exclusive distribution which is use only one outlet in a relatively large geographic. Exclusive distribution is suitable for products purchased infrequently, consumed over a long period of time, or required service or information to fit them to buyers needs. Ford Fiesta is a luxury automobile and only available in a select dealers show room. Supply Chain Management Supply chain management (Pride Ferrell, 2010, p388) is a set of approaches used to integrate the functions of operations management, logistics management, supply management and marketing channel management so products are produced and distributed, in the right quantities to the right locations and at the right time. Ford Motor Company has its own manufacturer to produce vehicle parts and combine it into a car. The Ford car will be sent through road transportation and train transportation to the dealer. Channel Management Issues Now Ford can sell the product through online. However, consumer cannot do the test drive through website. So, it is a weakness of online selling the car. PRICING STRATEGIES All of the element in the marketing mix, price is the only one to generates revenue. The other elements generate only cost. The profitability of a company is determined by the price and the competition in the market contributes the maximum to the important of pricing. Ford has implemented their own pricing strategies which is more demand or market based pricing oriented. Ford has use new strategies call Blue Tag, is expending from its large car to the small car range. The price reductions are between 6%-15% on the Ford Fiesta. Price objectives and basis The price objectives are the goals which are described the organization to achieve which through pricing effort. The pricing objectives are included marketing objectives and marketing mix strategies. Pricing basis is the initial price of a good and it is without any extra charges. The will be increase when the more specification of the car, the more the price basis of Ford product. The marketing objectives have included marketing position, survival, current profit maximization, market share leadership, and product quality leadership. Then, marketing mix strategies is target costing, non-price position, cost, and organizational considerations. New product pricing strategies Setting the base price for a new product is a necessary part of formulating a marketing strategy and is one of the most fundamental decisions in the marketing mix. The Ford Motor Company is setting two types of price which is price skimming and penetration pricing in the market industry. Price skimming is about the high possible price that people afford to pay for the product and penetration pricing is to competing brands and gain a significant market shares. For example, Ford Fiesta is committed for consumers safety like airbag, including our efforts to deliver top crash test ratings that customers look to when choosing new vehicle. So the company set a reasonable price for this model toward consumer. Promotional pricing strategies Price, as an ingredient in the marketing mix, is often coordinated with promotion. The two variables sometimes are so interrelated the pricing policy is promotion-oriented. The Ford automobile company makes promotion for the latest model Fiesta. For example, Ford promote like cash rebate for sale to attract more customers. Beside this, consumers will have a chance to get an iPhone4 and iPod as a reward when the consumers purchase this model automobile. By using this kind of promotion, it has been able to sell this model more than other competitors. Pricing issues Ford automobile may face many pricing issues like the price of materials that used to produce the cars. If the materials price is rising, it will lower the profit for the companies. On the other hand, the demand in market industry it also affects the price, if the demand for Ford Fiesta is high therefore price will increase. CONCLUSION Limitation The Ford product is expensive and only available for higher income people. The design of car is not beautiful compare to other competitor car. Recommendation Ford Motor Company can produce the car which is suitable for average income and lower income people. Ford Motor Company can try to create new design for the new car and try to post it online to let consumer vote. Conclusion Ford product have few target markets and we have do some research of how Ford Motor Company use SWOT analysis to sell their product. We also know how Ford Motor Company uses 4 elements of marketing mix to sell the product to the customer.

Gene Therapy and Its Effect on Cancer Essay -- Science Genetics Techno

Gene Therapy and Its Effect on Cancer The era of scientific advancement in the twentieth century has encouraged several scientific fields to merge into a new, futuristic science called Biotechnology. One idea behind Biotechnical science is taking advantage of molecular biology. At the forefront of this advancement is gene therapy which " attempts to treat disease at its origin on the molecular level"(Kreeger,1996). "Essentially, this therapy deliberately introduces genes into the human cells to compensate for aberrant genes that cause genetic disease" (Beese, 1996). This therapy can be administered in two ways. One is germ-line therapy which not only treats the cells of that individual but these treated cells could be passed onto the individual's offspring. This type is the focus of much of the opposition of gene therapy itself because trials take many years and few results have proved conclusively safe for those treated and their children. The other type of therapy less opposed is the somatic cell approach that only aff ects the cells of the individual being treated. Cancer has recently been the target for several different types of somatic cell therapy and along with them come a set of controversial aspects that question its role in society. Cancer is an ever- increasing disease that affects all ages, sex and race. It has no preference for where it resides as it can be found in several organs and on several different tissues. However, one special similarity appears whether the cancer is found on the breast or in the colon; it is an over growth of cells in the area infected. The cancer seem to arise from abnormalities in genes involved in growth and differentiation of cells. Certainly, environmental factors can indeed c... ....jp/~macer/Papers/PLSUBG.html March of Dimes. Genetic Testing and Gene Therapy. Obtained from WWW 9/9/96: http://noah.cuny.edu/pregnancy/march_of_dimes/genetics/genetest.html National Cancer Institute. Immunotherapy and Gene Therapy. Obtained from WWW 9/9/96: gopher://gopher.nih.gov:70/00/clin/cancernet/facts/therapy/Immunotherapy%20and%20Gene%20Therapy%20of%20Cancer National Medical Center. Gene Therapy. Obtained from WWW 10/4/96: http://www.cityofhope.org/frames/genetr.htm Scientist,the. Pioneer James Wilson Reflects. Obtained from WWW 9/9/96: http://www.the-scientist.library.upenn.edu/yr1996/jan/gene_960122.html Singer, M. The RAS Gene and Cancer. Obatained from WWW 10/14/96: http://www.gene.com/ae/AB/IWT/Ras_Gene_and_Cancer.html Wanke, I. Gene Therapy for Diabetes. Obtained from WWW 9/9/96: http://www.worldweb.com/ahfmr/may/diabetes.html